Top 5 Reasons to Use Video Conferencing for Business

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Top 5 Reasons to Use Video Conferencing for Business

Video conferencing is the technique which describes the online meetings taking place over the internet to connect video conferencing systems in meeting rooms with personal devices such as laptops, mobile devices, or webcams. This video conferencing can also take place with video conferencing software solution. The video conferencing facilitates all the benefits of a physical meeting to the participants without any need to travel for a face-to-face meeting. From 2015 to 2018 the use of video conferencing grew by 87%. According to the survey, 71% more video conferencing rooms are added during those two years. The video conferencing software solutions are transforming the ways the modern businesses communicate.  Here are some top advantages of video conferencing conducted with top video conferencing solution.

1. Reduced travel time & costs

The traditional benefit of using video conferencing is reduced time and expenses in traveling. With video conferencing, one can organize and hold a meeting in a short time with participants from remote places. The only need is to have the necessary equipment and be present in front of the screen at the time of the meeting. To increase business, the enterprise could take advantage of the host of features availed by using the video conferencing solution software.

2. Structure meetings with improved communication
Now the online meetings are free from the huge obstacle of travel time and expenses with restrictions, they can be organized more often. One can meet people around the world, even several times. This allows one’s business to compete with the speed the world is moving. More intensive discussion with less chit chat, participants are more likely to stay focused on what is being discussed. As a result of improved communication, participants are more in sync, fast decision making, with increased productivity can be achieved with usage of the video conferencing solution.

3. More engaging than audio conferencing
Sometimes having no alternative, one has to use the audio conferencing. However, for achieving higher levels of business collaborations, video conferencing is a real game changer and should be the default mode of virtual meetings. The entire feel and etiquette changes once the video engages during a call. It is easy with video conferencing to put together a conference call and have a face-to-face meeting in which all the issues and questions can be addressed.

4. Improve productivity and optimize operations
Yes, you can be in two places at the same time; all thanks to video conferencing software solutions. Reduced travel requirements help employees to maximize their time. Productivity boosts when one holds video calls with customers and partners around the world. The misunderstandings that come from phone calls and emails are reduced. A more complete message with body language and facial expression is delivered with video conferencing. It brings a level of efficiency not possible with audio calls. Displaying mock-ups; demo for products; impresses potential customers; a lot can be done through video conferencing.

5. Freedom
Switching over to virtualized video conferencing software offers freedom in more than one way:

  • On-premise hardware and maintenance personnel are not needed. Saving in space, energy bills and salaries paid to personnel can be achieved.
  • Collaboration increase with employees, customers and partners  


Video Conferencing is growing at a record rate as a communication tool. It has reached the stage where it can be viewed as a necessity. The business implementing the video conferencing solution for a meeting quickly experiences many benefits. Quantifiable benefits include reduced travel time and costs, increase in productivity, improved communication and better business relationships.

Using a simple video conferencing solution with screen sharing support empowers global teams to get more connected, productive and engaged. 

We have a multi tenant conferencing solution that offers audio, video and web conferencing. For more details, get in touch with us.